Power new member acquisition
Expanding and growing your member base is critical to the long-term health of your credit union. But you don't need just any members – you need new members who will both open and use their deposit accounts. See what SourceLink's proven Account Generator System® (AGS) does for credit union new member acquisition...
- Defines the right segmentation schemes to match your credit union's product offering with the right audience at the right time
- Reduces your cost of acquisition
- Delivers new members who not only open a savings account but also actively use that account
Homing in on the right people is key – identifying the right prospects for long-term, loyal relationships – and indentifying households that frequently purchase other deposit and non-deposit products. Our AGS program has an average ROI of 350%...and here's what makes it work for your credit union.
"The amount of new accounts was two times greater than the control during the Account Generator marketing push. We wanted more customers like the ones we already had, and the Account Generator System was the ticket."
Jay W. Coakley
Marketing Director
Central Bancompany
Analytics Drive Acquisition
You want long-term ROI on member acquisition, not account jumpers or inactive savings accounts. That's why we bake retention into acquisition. To start, our proven AGS program defines the right segmentation schemes to match both a credit union's product offering and its most profitable and loyal members. Once those prospect segments are established, we test, measure and revise.
Our Credit Union experts analyze and model each branch to identify growth opportunities. What's in the analytical mix?
- Proximity to branch
- Member penetration by branch
- Historical account openings by branch
- Competitor analysis by market
- Mobility
- Market share
- Member profiles
- Test response data
Armed with the insight to develop powerful messaging and offers to drive response among exactly the right prospects, let's start the conversation.
Direct Marketing Starts the Conversation
Our program of cyclical direct mailings starts to nurture the member experience even before the first purchase. Typically, six to eight weeks apart, your branded communications to prospects and new members become your first impression:
- Proven, customizable creative direct templates
- Envelope mail, self-mailers and postcards
- Personalized messaging and offers driven by analytics
- Turnkey letter shop and mailing services
Then, as the cyclical mailings drive response, your employees personify the member experience.
Engaged Employees Sow Seeds of Loyalty
While we dive into your credit union's analytics, we also begin implementation of your customized employee training program. According to Forrester Research, engaged employees play a key role in differentiating member experiences. The engaged employee buys into the program, knows the members' needs, creates a dialogue and begins to nurture member relationships. Consumers cite these quality interactions at the branch level as the most important factors in choosing and remaining loyal to a credit union.
Our AGS program provides your employees with all the knowledge they need to start the relationship:
- AGS program overview
- Refer-A-Friend program
- Member gifts and offers
- Member experience training
- Incentives