Increase customer acquisition and loyalty
Prospecting
SourceLink provides full database marketing solutions for automotive manufacturers – from building prospect databases…to trigger programs…from marketing analytics to multichannel communications. In addition to hosting and maintaining marketing databases at the OEM level, our expertise provides the marketing power to drive customer acquisition:
- Integrating disparate data feeds and scoring algorithms
- Providing a central data repository for multiple master brands and models
SourceLink has successfully developed a variety of analytical approaches to create solutions at all levels of automotive marketing. Some of our successful analytical projects to accelerate conversions include:
- Conducting behavioral analysis to identify potential triggers
- Creating a model to identify the best prospects among hand-raisers to selectively enable effective communications programs
- Designing and implementing a system to create In-Market flags to leverage model launches
For OEM-dealer programs, our SMART Modeling® system is designed to increase ROI for retail-based marketing promotions.
At the nuts and bolts level, SourceLink designs and hosts customized reporting tools to make a multitude of data views possible, with reporting options aligned with the OEM’s KPIs. And our SourceLink Direct® custom digital printing and on-demand production capabilities offer a best-in-class solution for OEM campaigns to be customized and personalized at the dealer level.
Retention and Growth
SourceLink provides results-driven OEM solutions to retain and grow your customer base –
- Lease term trigger programs
- Upsell efforts for higher-return vehicles and brands
- Event management for drive and rides
- SourceLink Direct print-on-demand custom communications for a variety of OEM cross-sell and retention applications
Financial Communications
SourceLink offers a variety of financial communication services, including statement processing, database services and cross-selling transpromotional programs for other financial products.