Lower your acquisition costs
You want better long-term ROI on your loan customer acquisition. That’s why we weave retention into acquisition. By profiling the most profitable and loyal customers, we find prospects who match your best customers and your product offerings. Once those prospect segments are established, we test, measure and revise.
Our consumer finance experts analyze and model each branch to identify growth opportunities. What’s in the analytical mix?
- Proximity to branch
- Customer penetration by branch
- Historical account openings by branch
- Competitor analysis by market
- Mobility
- Market share
- Customer profiles
- Test response data
- Base demographics (age, income, etc.)
Armed with the insight to develop powerful messaging and offers to drive response among exactly the right prospects, it’s time to make the sale.
Direct Mail Starts the Conversation
Your branded direct mail in engaging formats – letters, live checks, postcards, self-mailers – becomes your first impression to your prospects.
- Proven, customizable creative direct mail formats
- Personalized messaging and offers driven by analytics
- High-performance, quick-return live checks and pre-approved credit offers
- Automated letter shop and mailing services
Then, as the mailings drive response, your branch employees convert the responders to booked loans. All this – for a lower acquisition cost.