Power checking account acquisition
Everyone knows that the checking account is the proverbial first date. Get it right and the relationship has a chance to grow. Homing in on the right people is key – identifying the right prospects for a long-term, loyal relationship. Our Account Generator System® (AGS) has an average ROI of 350%. Here’s what makes it work for you.
Analytics Drive Acquisition
You want long-term ROI on customer acquisition, not checking account jumpers. That’s why we bake retention into acquisition. Our proven AGS program defines the right segmentation schemes to match both a bank’s product offering and its most profitable and loyal customers. Once those prospect segments are established, we test, measure and revise.
Our retail banking experts analyze and model each branch to identify growth opportunities. What’s in the analytical mix?
- Proximity to branch
- Customer penetration by branch
- Historical account openings by branch
- Competitor analysis by market
- Mobility
- Market share
- Customer profiles
- Test response data
Armed with the insight to develop powerful messaging and offers to drive response among exactly the right prospects, let’s start the conversation.
Direct Marketing Starts the Conversation
Our program of cyclical direct mailings starts to nurture the customer experience even before the first purchase. Typically six to eight weeks apart, your branded communications to prospects and non-DDA customers become your first impression:
- Proven, customizable creative direct mail templates
- Envelope mail, self-mailers and postcards
- Personalized messaging and offers driven by analytics
- Turnkey letter shop and mailing services
Then, as the cyclical mailings drive response, your employees personify the customer experience.
Engaged Employees Sow Seeds of Loyalty
While we dive into your bank’s analytics, we also begin implementation of your customized employee training program. According to Forrester Research, engaged employees play a key role in differentiating customer experiences. The engaged employee buys into the program, knows the customers’ needs, creates a dialogue – and begins to nurture a relationship. Consumers cite these quality interactions at the branch level as the most important factors in both choosing and remaining loyal to a bank.
Our AGS program provides your employees with all the knowledge they need to start the relationship:
- AGS program overview
- Refer-A-Friend program
- Customer gifts and offers
- Customer experience training
- Incentives