Increase revenue and improve ROI with transpromo statements
Although companies have been placing promotional messages on invoices and statements for decades, effective cross-sell and upsell messaging is only possible when you know more about your customers. Once you have accurate customer intelligence, your transpromotional messaging becomes more relevant, personal and timely.
Intelligent Insertion
With selective insertion – intelligent machining of inserts and statements by data and mail streams – utilities now have the ability to selectively target customers with attention-grabbing color inserts for offers, cross-promotions and paid co-operative advertising.
Inserts can be linked to customer records according to demographics, locations, past transactional histories and more. Additionally, as more customers become more comfortable with the use of electronic communications, the utility can use this same customer intelligence to communicate via outbound automated notifications, emails, phone calls and web interactions.
Finally, the utility can realize significant financial benefits from intelligent insertion – as it allows recouping statement production costs through the sale of targeted advertising inserts.
Transpromo Works
Let’s look at why transpromotional statements offer the utility a profitable opportunity. The utility statement’s “openability” is unsurpassed – overcoming the biggest direct mail hurdle: getting the mail opened. The utility statement becomes the perfect transpromotional vehicle because:
- Postal mail is trusted
- Statements receive more attention
- Bills and statements involve customers longer than other media
- Frequency of impressions – statements get looked at many times (opening the mail, reviewing online or in hand, paying by check or e-payment)
- Little or no additional cost – statements are regularly mailed