Data-driven print-on-demand relevancy and personalization drive higher response
400 Percent Leap in First-Year Response
Varco Pruden – a world leader in pre-engineered steel systems construction for buildings ranging from 3,000 to over 1 million square feet – had a serious problem with its Authorized Builders network direct marketing program. Read the full case study.
Major Auto Manufacturer Uses SourceLink Print-on-Demand Solution for Big Success
SourceLink’s on-demand solution was perfect for a major automotive manufacturer’s dealer program. We created a fully customized, web-based software system, designed to provide personalized print and email execution for one-to-one communications at the dealer level.
- Complete customization and personalization within each communication
- Extensive variable image library (including photos, logos, pie charts, graphs, maps, signatures, etc.)
- Variable text elements within or across templates – articles, paragraphs, testimonials, copy blocks, page templates, headers, footers, etc.
- Selective access to all customization
- Drop-down menus for limited selection to maintain corporate brand standards
- Content block for absolute inclusion
- Upload of free text and images by individual users
- Controlled corporate branding in local markets
- Offer testing, segmentation, creative flexibility
- Prospecting data files and communication tracking with real-time reporting
Take a look at this solution – just think about how it could be customized for your business.