Data analysis and modeling provide perspective and insight.

There’s a person behind every dot on a map – in every slice on a pie chart. You’ll need to know more than demographics to predict the buyers from the browsers. SourceLink’s sophisticated suite of data analysis and modeling programs help you identify exactly which households are most likely to respond to your message. And more relevant and timely messaging yields more sales at less cost.

SourceLink’s data intelligence can uncover relationships between you and your customers that you never knew existed – so you can connect with them as people, not just as market segments. Are they avid gardeners or rock climbers? Do they sail on Sunday afternoons or bowl on Thursday nights? Data insights like these help you create more relevant, more persuasive messages that drive better results.

SMART^®

SMART – SourceLink Market Area Retail Targets – is our proven database modeling system designed for retail locations to increase ROI for all marketing promotions. Read more >>

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SourceLink Query

SourceLink Query, our data management tool enables audience segmentation for drilled-down custom reports, analysis and modeling. Read more >>

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accuLINK^®

accuLINK increases customer profitability by giving you the data intelligence necessary to promote only those products that have the highest probability for purchase. Read more >>

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accuPRO^®

In fierce competitive environments, it’s important to know if your customers are thinking about leaving. accuPRO predicts which of your customers will switch to the competition before it happens. Read more >>

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accuLEAD^®

Designed to identify the best prospects for your specific product or service, accuLEAD pinpoints prospects that have the greatest probability of responding to your sales promotion. Read more >>

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Foreca$ter^SM

By identifying revenue-generating marketing targets, Foreca$ter increases marketing efficiency and return on investment. Read more >>

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Get perspective on your universe.

How do you view your customer universe? A postal code? A neighborhood? A micro-market? Whatever your view, SourceLink helps you better understand your customer universe, so you’ll know how to expand your market share – or protect your turf. With our customized communications, you’ll reach profitable customer segments or that one critical best customer.

Zoom in on prime prospects.

Does your next customer live in a cozy cul-de-sac – or an urban loft? Does she look, act and spend like your best customers? Knowing these answers is just the beginning. To connect with a prospect SourceLink translates data insights into communications that convert her into a loyal customer.

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