SMART Modeling^® – SourceLink Market Area Retail Targets – is our proven database modeling system designed for retail locations to increase ROI for all marketing promotions.

The SMART Modeling system includes these major predictors:

• Distance, traffic, points of origin and physical barriers (mountains, rivers, etc.)
• Household-level demographic and psychographic tendencies and characteristics
• GeoGrid-level demographics and consumer expenditures 
• Market penetration by location

Use SMART Modeling for event marketing, customer retention, cross-sell, up-sell, customer profitability and customer loyalty. Analysis may be performed for each retail location versus your entire database and each local market nuance is incorporated to help you better target marketing messages with greater accuracy. Using SMART, we have documented ROI increases up to 100%.

Let us know how we can help you.