Enhance data for effective segmentation
Enhance your customer file for segmentation. Create customer profiles for selecting prospecting data. Add lifestyle information to your data to drive relevant and timely customer communications. Our Homelife Segmentation enables you to target the best customers or prospects with the most relevant and timely messages or offers.
Customer profiling and predictive modeling thrive on enhanced data
Profiling
What do your highest-quality customers look like, and what are their needs? Our analytics combine demographic, geographic and psychographic characteristics with buying patterns, purchase history, offer responsiveness and more to pinpoint quality new prospects and create more loyal existing customers.
Predictive Modeling
For both B2B and B2C applications, our predictive modeling helps you improve your acquisition efforts by identifying your best prospects market by market.
Micro-Market Analysis
Increase your business’s gravitational pull – your ability to attract customers – through analytics that help you understand your best and worst markets, and provide the intelligence to plan successful growth.
Choose Powerful Data Elements for Enhancement
The SourceLink National Consumer File includes data elements for effective segmentation, customer profiling and modeling…
- Household-level demographics
- Demographic variables
- Lifestyle information
- Enhanced lifestyle elements
- Consumer expenditure data
- GeoGrid demographics
- Bankruptcy data available
- Enhanced National Deed file
- Home value
- Demographic variables for children in the home
- Household income
- Marital status
- Home ownership