Make good data better to drive results
We receive direct mail lists from a variety of sources -- including clients, brokers and our SourceLink analytics group. We convert each file to a standard format and provide an audit report to the client to confirm accuracy. We can then perform a multitude of processes enabling you to make better mailing decisions, increase deliverability and save on postage costs.
Assure Data Quality through Expert Data Hygiene
SourceLink uses both industry-certified and custom-designed software to provide the following data hygiene services:
- List conversion and formatting
- Address hygiene and standardization
- CASS certification
- NCOA
- Gender coding
- Zip radius calculations
- Phone append
- Merge/purge
Beyond Hygiene – Segmentation to Drive Communications
Practicing good data hygiene is essential – but that alone doesn’t ensure data quality. SourceLink goes beyond cleansing, scrubbing and deduping to perform the complex segmentation that drives personalized communications. Our processing expertise and data profiling and modeling ensure that your communications are customized and relevant to your customers’ needs – increasing their interest and your sales.
SourceLink also provides complex data processing services to support variable data-intensive communications, including the coding of variable data points, customized programming applications and personalization of business rules for tailored results.
You will not find a better resource than SourceLink for the complex segmentation required to drive successful customized communications.