Improved ROI starts with good data
Successful direct marketing starts and ends with data. Recognizing the tried and true axiom that mailing lists contribute 40 percent or more to the success of a direct marketing campaign, SourceLink continually invests in building and maintaining our proprietary consumer and business databases.
SourceLink utilizes a diverse set of third-party data repositories with proprietary elements to form a robust data platform for acquisition, retention, cross-sell, database enhancement and marketing analytics. Our sources include:
- National Consumer — 175 million records with over 500 variables
- Aggregated Credit — 163 credit variables at zip+4
- Email and E-marketing — 45 million addresses
- Business File — 20 million individual company records
SourceLink doesn’t take compiled data at face value: we analyze data files to assess their accuracy, coverage and the potential to leverage aggregated data files to improve overall mailing list performance.
The SourceLink National Consumer File
Our proprietary, enhanced database was created by SourceLink and is not sold or used by the wholesale data resource community. We have more than 175 million consumer records populated on our database – with each record containing more data fields than any other database of its kind. This data richness and accuracy are the strength and foundation of our marketing analytics.
Rebuilt and updated twice a year, the SourceLink National Consumer File includes:
- Household-level demographics
- 175 million records
- 70 million homeowners
- 30 million renters
- Demographic variables
- Lifestyle information
- Enhanced lifestyle elements
- Consumer expenditure data uploaded annually
- GeoGrid demographics uploaded annually
- Bankruptcy data available
- Enhanced National Deed file
- Home value
- Demographic variables for children in the home
- Household income
- Marital status
- Home ownership
Additional Mailing List Power
In addition to our proprietary database resources, we work with selected list brokers and managers for access and rental of specialized lists to include vertical publications, association files…and more.