Enhance your customer file for segmentation. Create customer profiles for selecting prospecting lists. Add lifestyle information to your data to drive relevant and timely customer communications. Whatever your reasons for enhancing data, SourceLink is uniquely positioned to deliver the most accurate and pinpointed data in the industry.
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The SourceLink Difference
Typical demographic data is at the Block Group (average population 208,000) or Zip Code level (average points of reference: 41,000). The SourceLink’s National Consumer File is based on the proprietary unit of statistical measure, the GeoGrid – as small as 1/16th of a square mile.
The GeoGrid is extremely data-rich with over 1.9 million data points, including physical counts, densities per square mile and/or percentages of the population with specific characteristics. Now we’re drilling down to a whole new perspective to provide you with more accurate data.
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SourceLink National Consumer Data File
- Household level demographics
- 175 million records
- 70 million homeowners
- 30 million renters
- Demographic variables
- Lifestyle information
- Enhanced lifestyle elements
- Consumer expenditure data uploaded annually
- GeoGrid demographics uploaded annually
- Bankruptcy data available
- Enhanced National Deed file
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