Drive results with database support across all channels
SourceLink provides full database marketing solutions – from building prospect and customer databases to data content enrichment…from marketing analytics to multichannel communications. In addition to hosting and maintaining marketing databases, our expertise includes:
- Integrating disparate data feeds and scoring algorithms
- Providing a central data repository for multiple brands and products
- Databases built to support all channels
- Framework to support a variety of business intelligence tools
To monetize your database, SourceLink successfully develops a variety of analytical approaches to create marketing solutions to increase revenue and improve ROI. Some of our successful analytical projects to accelerate conversions include:
- Conducting behavioral analysis to identify potential triggers
- Creating a model to identify the best prospects among hand-raisers to selectively enable effective communications programs
- Designing and implementing systems to create in-market flags to leverage product launches
At the nuts and bolts level, SourceLink designs and hosts customized reporting tools to
make a multitude of data views possible…
- Analytical reporting aligned with your KPIs
- Broad range of custom reporting to suit all stakeholders
- Executive dashboards
- Reporting to support all channels
Combine SourceLink’s database services with our marketing analytics and best-in-class data management for the complete data solution to acquire profitable customers, increase customer loyalty, grow customer revenue and improve marketing ROI.