Increase marketing ROI
Customer behavior starts at the ground level. Our proven predictive modeling system – SMART Modeling – guides retailers, financial institutions, real estate developers, retailers and other organizations to improved marketing ROI by modeling customer data, geographical and other variable data with our unique GeoGrid and micro-market approach.
What’s the SMART Modeling Difference?
By using our SourceLink National Consumer File – 170 million household records with over 500 demographic, psychographic and lifestyle data elements – a SMART model begins with the best data quality. Add our proprietary GeoGrids measurement, which provides an extremely rich statistical basis for improved modeling. And then complete the difference with our unique micro-market analysis that delivers improved marketing ROI for branch banks, franchises and other storefronts.
Choose Locations, Measure Performance and Increase Profits
Use SMART models for choosing the right location or measuring individual store performance. By building SMART models for new locations, we helped a regional children’s portrait studio chain expand to more than 80 profitable stores in less than five years. Similarly, SMART models – one for every location – were the key to measuring store performance and doubling loan volume for one of the nation’s largest small loan companies. Today, that company consistently grows loan volume by 10-30% annually with the help of SMART models.
Fuel Successful Communications
All the predictive modeling in the world – Linear Regression, Neural Net, Bayesian, whatever – means little if it’s not put to work. SMART models are used for a variety of marketing efforts:
- Customer acquisition
- Special events
- Cross-sell and up-sell
- Customer retention
- Customer loyalty
Discover how SMART Modeling enables relevant and timely offers that drive higher response rates and marketing ROI.