Analytics and modeling create profitable cross-sell
To increase customer profitability, SourceLink’s accuLINK provides the data intelligence necessary to promote only those products that have the highest probability for purchase.
By identifying the next most-likely product that a household will be willing to purchase, accuLINK lets you devise offers that work and improve response rates. accuLINK also identifies products that tend to be purchased together – providing you with a powerful cross-sell tool.
When coupled with SourceLink’s variable print-on-demand and intelligent inserting, accuLINK is business intelligence that drives relevant one-to-one communications and increases customer loyalty.