Mail, email, online – make it all work together
When you sit down and plan a direct marketing campaign with SourceLink, part of our consultation will explore your multichannel opportunities and how we can execute them with precision to meet your objectives and increase your response. We’ll show you how to:
- Use data to improve messaging by segments and channels
- Precisely coordinate mail and email communications
- Move people from mail to online – your website, landing pages and microsites
- Increase response through multichannel precision timing
SourceLink developed expertise in multichannel marketing through its pioneering technology for mail tracking. For years we’ve been employing our patented MultiTrac® mail tracking technology and PlanetTrac™ real-time reporting to coordinate timely multichannel direct marketing campaigns with precision. Today, used in tandem with our Etrac™ email platform and our TeleTrac™ telemarketing call center reporting, you can more effectively coordinate all communication channels – email, mail, online and offline.
Ask us how multichannel communications can be part of your direct marketing strategy.